ASSOUAD was established in Cairo, Egypt in 1936 by George Assouad, a veteran who aspired to create a textile giant at the time when very few in Egypt thought of going into industry.


A critical selection of raw materials working with the best long-staple Cotton in the world – the renowned Egyptian Cotton – marks the beginning of the process. The investment in the latest machinery, dyestuffs and control techniques compliments our efforts to provide you with our signature product: the Shirt.