At a time of fierce competition, it is important that retailers can offer garments that are different from those in other shops. Our fashion retails through our own concept stores under the name SHOCK. Because details distinguish a quality shirt from cheaper alternatives, our shirts contain elements that aren’t always visible to the eye, but are absolutely crucial in providing the pleasing quality that customers appreciate and elements like embroidery that add to their distinctiveness.


Our commitment to producing fashionable shirts with a perfect fit, high finish and superior quality at a reasonable price leaves no room for compromises. That’s why we use quality cotton fabrics for more exclusive labels.


We have listened to our customers’ needs and created different models that meet the requirements of most bodies and styles from The “Regular fit” which maintains freedom of movement to the “Slim fit” which is a very figure-hugging fit with a youthful image.